M
MDNfluence
Yesim
Creator Campaign Proposal · June 2026

Vertical Video Creators for
Travellers Who Land
Connected

A curated shortlist of Instagram and TikTok travel creators, built around Yesim's core markets — Australia, the United States, and Mexico — and the moment that converts: arriving abroad with data already working.

Why now is the right moment
for managed creators

Yesim has already proven that travel creators convert. The next step is a coordinated, multi-market campaign run on the markets where Yesim wants to grow fastest.

160%
Yesim's past creator campaign beat its KPI by 160%. The model works — this proposal scales it across new markets.
3
Australia, the United States, and Mexico — the three core markets every creator in this proposal is filtered against.
Now
A major travel surge is running across two of those three markets this summer — peak demand for arrival-day data.

eSIM is not bought on a feature list. It is bought in a travel moment — the airport, the landing, the first scroll on local data. Yesim already knows this: a previous creator campaign beat its target by 160% using exactly this kind of authentic travel storytelling.

What that campaign did in one market, this proposal does across three. My team and I have built a shortlist filtered first and foremost on audience geography — because for an eSIM brand, reach in the wrong country is reach wasted. Every named creator here has verified audience concentration in Australia, the United States, or Mexico, and produces vertical video as their primary format.

Built around the moment
that converts

Vertical video is the only format that captures the travel moment in motion, and it is exactly where Yesim's audience already lives. Here is how the campaign is built.

📍

Yesim's Real Markets First

Every creator is filtered for audience concentration in Australia, the United States, and Mexico — Yesim's three strongest markets. Geography came before anything else.

🎬

Reels & TikTok Native

This shortlist is vertical-video first. These creators produce Reels and TikToks as their primary format, so a Yesim integration lands where travel discovery actually happens.

✈️

The "Landed With Data" Angle

The highest-converting eSIM content shows the product inside a real travel scenario: activating at the gate, stepping off the plane already online. Each creator can tell that story authentically.

🔁

Multi-Creator Reach

A single creator is a test. A coordinated set across markets is a campaign. This proposal is structured so Yesim can scale reach across all three core markets in one managed activation.

Why vertical video outperforms for eSIM

Short-form vertical content is where travel intent is highest and where the "I need this for my next trip" reaction happens fastest. The integration is watched, not skipped, because the audience came for exactly this kind of content. That is the difference between an impression and an install.

AU · US · MX
Core markets
targeted
Why The Timing Works

Yesim's core markets are in a peak travel moment

The 2026 World Cup has put the United States and Mexico — two of Yesim's three core markets — at the centre of the largest international travel surge in years, and that elevated travel behaviour runs right through the summer. International visitors arriving in these markets need data the moment they land, and the demand does not switch off when the final whistle blows. A campaign launching now rides a market where international arrivals, cross-border movement, and "I need data abroad" intent are all running hot. The Premium package leans into this with bilingual, cross-market creators built for exactly this audience.

US · MX
Two core markets surging
All summer
Elevated travel demand
Bilingual
Cross-market creators

Creators built for
Yesim's audience

Each named creator below produces vertical video as their primary format and has verified audience concentration in Yesim's core markets. Direct contact details are shared once campaign scope is confirmed.

Christian Betzmann
Travel Vlogger · Sydney-based
Instagram + YouTube
270K
IG Followers
14%
Engagement
10M+
Monthly Reach
640K
YT Subs
AUS
Top Market
Audience Geography — Top Markets
🇦🇺Australia
32%
🇺🇸United States
28%
Australia + US — two core Yesim markets in one creator
Why he fits: This is the Australia anchor. 32% Australian and 28% US audience on 270K followers with 14% engagement — directly addressing Yesim's #1 market. A full-time travel creator since 2019 with 250+ five-star hotel partnerships and tourism boards including Visit California and Visit Qatar. Premium production, brand-safe, and highly experienced with hospitality integrations.
Creator Activation Cost
$2,400
1 Reel + Stories
organic
Ro
@roinwanderlust · Instagram
Instagram · Reels
114K
Avg Reel Views
4.85%
Engagement
USA
Top Market
High
Reach
Reels
Primary
Audience Geography — Top Markets
🇺🇸United States
Top
US-first audience · 114K avg Reel reach
Why she fits: Consistent 114K average Reel views with a US-first audience — a clean, high-reach fit for Yesim's largest English-speaking market. Full audience breakdown confirmed on shortlist approval.
Creator Activation Cost
$4,600
1 Reel + 3 Stories
organic
Bettina & Kyle
The Next Trip · Instagram + TikTok
TikTok · Viral Reach
220K
IG Followers
131K
TikTok
1.3M
Top TikTok
100K+
Avg Reel
USA
Top Market
Audience Geography — TikTok (Top Markets)
🇺🇸United States
41.9%
🇮🇳India
8.2%
🇬🇧UK
5.4%
🇨🇦Canada
4.5%
42% US TikTok audience · proven viral reach
Why they fit: A married travel couple with genuine viral range — recent TikToks at 1.3M, 260K, and 120K views, and a 41.9% US audience. They bring the TikTok platform Yesim specifically wants, with past partnerships including Delta, American Express, and Hotels.com. Their romantic, aspirational travel style is a natural home for a "landed and connected" story.
Creator Activation Cost
$7,800
1 Reel or TikTok + Story Set
30 days organic usage
Freddy Gómez
@unmexicanoviajero · Instagram
Instagram · Reels
931K
Followers
150K+
Avg Reel Views
1.5M
Monthly Interactions
20-40K
Story Views
MEX
Top Market
Audience Geography — Top Markets
🇲🇽Mexico
73%
🇺🇸United States
22%
96% combined Mexico + US target market
Why he fits: This is the Mexico anchor — and a rare one. 73% Mexican and 22% US audience means 96% of his reach sits inside Yesim's target markets, on 931K followers with 150K+ average Reel views. His content centres on destinations, hotels, and travel tech, so an eSIM integration lands naturally. The single strongest Mexico-market creator available.
Creator Activation Cost
$6,800
1 Reel + Stories
organic
Grayson & Ashleigh
@ourfulltimeadventure · IG / TikTok / YT
Multi-Platform
187K
IG Followers
100-500K
Avg Reel Views
11.5%
Engagement
4-10K
Story Views
USA
Top Market
Audience Geography — Top Markets
🇺🇸United States
70%
🇨🇦Canada
Top
70% US audience · 11.5% engagement · multi-platform
Why they fit: A full-time adventure travel couple with a 70% US audience and 11.5% engagement across Instagram, TikTok, and YouTube. Their road-trip and international-travel lifestyle creates natural eSIM moments — border crossings, remote destinations, long travel days. The premium US reach layer for the campaign.
Creator Activation Cost
$9,200
1 Reel + 3–5 Stories
usage quoted separately

Bilingual Cross-Market Creators — Premium Package

The Premium package adds bilingual English/Spanish creators built for the US–Mexico travel corridor that is surging this summer. Each is verified against Yesim's markets and confirmed on full audience geography before activation, held to the same standard as every named creator above.

🔒
Note on creator introductions: Creator names, handles, and direct contact details are shared once campaign scope is approved and the first payment is confirmed. This protects the creator relationships my team and I have built and ensures the campaign launches without delays from parallel outreach.

Three ways to
run this campaign

Each package is structured around vertical-video creators with audience concentration in Yesim's core markets. Pricing shown is the managed campaign investment — creator coordination, content review, timeline, and reporting fully handled by MDNfluence.

Tier 01
Launch
$11,400
total campaign investment
  • 3 creators — Min Young, Christian, Ro
  • US + Australia audience coverage
  • 1 Reel + Stories per creator
  • Vertical-video native content
  • "Landed with data" creative angle
  • Full campaign coordination
  • Post-campaign performance summary
Tier 03
Premium
$38,000
total campaign investment
  • 8 creators across all platforms
  • Adds Grayson & Ashleigh + bilingual creators
  • Full AU · US · MX market coverage
  • US–Mexico travel-corridor storytelling
  • Advanced content angle testing
  • Usage rights coordination
  • Full campaign reporting dashboard
  • Priority creator access & negotiation

From approval to
live content in 4 weeks

My team and I manage the entire execution — creator coordination, briefing, content review, and publishing — so Yesim's team stays focused on the business, not campaign logistics.

Week 1
Lock & Brief
  • Campaign scope confirmed
  • First payment received
  • Creators locked in
  • Full brief shared
  • Yesim brand assets delivered
Week 2
Plan & Produce
  • Creators plan their content
  • Concept & hook shared
  • MDNfluence reviews alignment
  • Filming begins
Week 3
Review & Approve
  • Draft content submitted
  • MDNfluence reviews for brand fit
  • Yesim review window
  • Final approval & edits
Week 4
Publish & Report
  • Staggered publishing dates
  • Content goes live
  • Links & tags confirmed
  • Performance data collected
  • Report delivered

Simple, fair
payment structure

Straightforward and designed to protect both sides. Half before content goes live to lock creators and begin production, the balance shortly after publishing.

50%
Before content publishes
Paid to lock creator availability, confirm campaign scope, and begin production. All content is reviewed and approved by Yesim before anything goes live.
50%
3 days after publishing
Paid three days after content is live, giving Yesim time to confirm all deliverables — links, tags, and Story frames — are published and correct.

Ready to move forward
with Yesim?

Reply to this proposal or reach out directly and my team and I can have the Growth package locked and creators briefed within days — while travel demand across your markets is at its peak.

Dani — MDNfluence
partnerships@mdnfluence.com
www.mdnfluence.com